Betfair, the world’s largest betting exchange
Editor: Dave Woods
Commercial: Tim Farthing
Tel: 07939 106213
Betfair EDGE magazine
Betfair EDGE was launched in November 2011 as the first ever magazine exclusively for Betfair customers. The magazine is printed and sent to a carefully chosen segment of the Betfair customer base and a digital version is made available to a wider audience.
Betfair EDGE is primarily a customer activation tool used by the Betfair marketing team to engage with their valued customers through an editorial and educational format.
The content of Betfair EDGE covers:
- Betting strategies on all major sports including football, horse racing, tennis and golf
- Expert knowledge form the Betfair ambassadors such as Michael Vaughan and Lee Dixon
- Interviews with superstars from the sporting world such as Luke Donald
- Advice on the best way to utilize the vast range of options when betting through Betfair.com
- Promotional information on all the best offers available for Betfair’s most valued customers
Betfair EDGE has become a crucial tool within Betfair’s customer marketing strategy and has been proven to greatly increase the betting volumes from customers that receive a copy.
- Posted to specific segments of Betfair customers along with a personalized covering letter
- Translated and posted to Betfair overseas customers in their own language
- Digital version emailed to a wider audience of actual and potential customers
- iPad version available
Other editorial products for Betfair customers
- Sporting event guides such as the Champions League and Premier League betting guides
- Direct mail of special promotional offers