Betfair, the world’s largest betting exchange

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promotions.betfair.com/edge

Editor: Dave Woods
Email: dave.woods@plyp.co.uk

Commercial: Tim Farthing
Email: tim.farthing@plyp.co.uk
Tel: 07939 106213

Betfair EDGE magazine

Betfair EDGE was launched in November 2011 as the first ever magazine exclusively for Betfair customers. The magazine is printed and sent to a carefully chosen segment of the Betfair customer base and a digital version is made available to a wider audience.

Betfair EDGE is primarily a customer activation tool used by the Betfair marketing team to engage with their valued customers through an editorial and educational format.

The content of Betfair EDGE covers:

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Betfair EDGE has become a crucial tool within Betfair’s customer marketing strategy and has been proven to greatly increase the betting volumes from customers that receive a copy.

Distribution

Other editorial products for Betfair customers

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